Only profiles you are authorised to manage
Use the APIs only for listings you own or are authorised to manage; giving others indirect access to your project is not allowed. [4]
Guides · commerce · Verification-gated
Google Business Profile APIs (basic access)
Apply for basic access to the Google Business Profile APIs with a Cloud project. You need a Business Profile verified and active for 60+ days with a website listed; until Google approves, the project's quota is 0 QPM, and after approval it is 300 QPM. Calls use OAuth 2.0 with the business.manage scope.
Researched · not yet run liveLast researched 25 October 2026 · Google · provider site
Researched, not yet run live. Built from the provider’s official pages (linked below). A person hasn’t walked this flow end to end yet, so check each step against the source.
Who owns what
Access is granted to a Google Cloud project, but the application must come from a Google account that is an owner or manager of a verified Business Profile. After approval, your app calls the APIs with OAuth tokens from users who own or manage the profiles being managed.
- Google account that owns or manages a verified Business Profile personal owned by the business (or an authorised manager)
- Google Business Profile (verified, active 60+ days, website listed) organisation owned by the business
- Google Cloud project project owned by the company building the integrationIts project number goes on the application; quota is granted to this project.
Quota shown on the Business Profile APIs in the Cloud console tells you the status - 0 QPM pending or rejected, 300 QPM approved.
Have ready
- google/cloud-project-run: Any Google Cloud project works; Cloud Run, Firestore and the domain parts are not needed.
- google/oauth-verification: If the app will be used by people outside your organisation, the OAuth consent screen may need verification for the business.manage scope [to verify scope classification].
- A Google Business Profile verified and active for at least 60 days, with the business website listed on it
- A Business Profile that has been verified and active for 60+ days · Google's stated eligibility requirement. [1]Needed for: Apply for basic API access
- Business website, listed on the Business Profile and the same as the one on your application · People report rejections for a website mismatch between profile and application. [1]Needed for: Apply for basic API access
- Email address listed as owner or manager on the Business Profile, used to submit the form [1]Needed for: Apply for basic API access
- Cloud project number (from the project Dashboard's Project info card) [1]Needed for: Apply for basic API access
Steps
Steps marked “human step” are ones only you can do: verapli never signs in, submits, pays or accepts terms for you.
Create or pick the Cloud project
Use a Google Cloud project for the integration and note its project number.
Where: https://console.cloud.google.com/home/dashboard
Check the Business Profile is eligible
Confirm the profile is verified, has been active 60+ days, lists the business website, and that your email is an owner or manager.
Where: https://business.google.com/
Apply for basic API access
Open the GBP API contact form, choose "Application for Basic API Access", fill in every field including the project number, and submit it yourself.
- The provider says
- No timeframe given; Google sends a follow-up email after review. [1]
- People report
- Developers report anything from a couple of weeks to over 60 days with no response, sometimes after resubmitting. [7]
If something goes wrong (2)
Where: https://support.google.com/business/contact/api_default
Enable the Business Profile APIs
After approval (300 QPM), enable the My Business APIs you need, such as Account Management and Business Information, in the project.
Where: https://console.cloud.google.com/apis/library
Create the OAuth client
Create an OAuth 2.0 client ID in Credentials and request the business.manage scope from users.
Where: https://console.cloud.google.com/apis/credentials
Terms and gotchas
Plain-English summary, not legal advice. Each card links its source.
No lead-generation scraping
Using the GoogleLocations endpoint for lead generation or analysis leads to immediate revocation of API access. [4]
No automated review replies without consent
You must not automate or trigger review replies, Q&As or listing creation without the user's consent; replying for a client needs their prior authorisation. [4]
No caching beyond 30 days
Do not pre-fetch, cache, index or store API content; anything stored must be kept no longer than 30 days. [4]
No implied endorsement
Your product must not suggest a partnership with or endorsement by Google, or copy the Business Profile interface. [4]
What you end up with
| Env var | Secret | Format | What it is |
|---|---|---|---|
GOOGLE_BUSINESS_OAUTH_CLIENT_ID | not secret | 1234567890-abc123.apps.googleusercontent.com | OAuth 2.0 client id used to request the business.manage scope |
GOOGLE_BUSINESS_OAUTH_CLIENT_SECRET | secret | GOCSPX-… | OAuth 2.0 client secret (web server apps) |
Pricing
- The official prerequisites and setup pages do not mention charges [to verify]; approved projects get 300 QPM.
Source [1]
For agents
The same entry as JSON: /api/v1/entries/google/business-profile-api · requirements /api/v1/requirements/google/business-profile-api · terms /api/v1/terms/google/business-profile-api.
Remote MCP (read-only, no auth)
claude mcp add --transport http verapli https://verapli.com/mcp
> "What do I need for Google Business Profile APIs (basic access), and how long will it take?"
→ tools/call requirements { "provider_id": "google/business-profile-api" }Sources
- Business Profile APIs – Prerequisites Apply via the GBP API contact form choosing "Application for Basic API Access"; use an owner or manager email on the profile; profile verified and active 60+ days; website listed on the profile; provide the Cloud project number; follow-up email after review (no timeframe); 0 QPM means not approved, 300 QPM means approved; re-apply after meeting requirements if rejected · accessed 25 October 2026 · official
- Google Business Profile API contact form Form to apply for basic API access · accessed 25 October 2026 · official
- Business Profile APIs – Basic setup Enable the My Business APIs (Account Management, Business Information, Lodging, Place Actions, Notifications, Verifications, Google My Business API); create an OAuth 2.0 client id; send an OAuth token; scope business.manage · accessed 25 October 2026 · official
- Business Profile APIs – Policies Only listings you own or are authorised to manage; no pre-fetching, caching or indexing, stored content max 30 days; GoogleLocations misuse for lead generation means immediate revocation; no implied Google endorsement; must not automate review replies, Q&As or listing creation without consent; no indirect access; no interfering with audits; non-compliance can disable the project · accessed 25 October 2026 · official
- Google Developer forums – Basic access pending 14+ days, quota locked at 0 A developer reports waiting beyond a 7–10 business day review window they expected · accessed 25 October 2026 · community
- Google Developer forums – GBP API access request no response, quota still 0 QPM after resubmission A developer reports a first rejection for a website mismatch between profile and application, then weeks without response after resubmitting · accessed 25 October 2026 · community
- Local Search Forum – How can I get access to the API? A user reports no response after more than 60 days and two submissions · accessed 25 October 2026 · community
Provider rules change. This page is generated from verapli registry version 2026.1025.387; spotted something out of date? Tell us. Google is not affiliated with verapli.